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Berry Plastics Clear-seal™ Films Deliver Production Efficiency and Lower the Total Cost of Ownership

Evansville, Indiana, January 22, 2010 - Berry Plastics Corporation announces the introduction of Clear-seal™ Films, a family of coextruded or laminated, high-barrier roll stock films for retail, club store and bulk foodservice, further processed meats such as lunchmeats, sausages, franks, bacon, jerky, pepperoni, and poultry products. The films serve a number of retail food service and deli cheese applications including specialty, crumbles, loaves, logs, and cheese balls; along with single-serve, multi-pack string, and snack cheeses. Available as forming and non-forming webs, Clear-seal™ Films deliver exceptional clarity and can be reverse-printed in up to 10 colors creating "can't miss" shelf appeal.

Clear-seal™ Films easy-open, peelable feature can be incorporated into virtually any kind of package. Clear-seal™ easy-open materials leave a tamper-evident whitened area after opening confirming the hermetic seal and can be designed with specific opening strengths across wide machinery operating windows. Throughout the rigors of distribution and handling, Clear-seal™ Films combine excellent abrasion and puncture resistance.

These versatile thermoform films can generate real value for processors and lower the total cost of ownership. With deep or shallow draw Clear-seal™, films deliver maximum wall and corner thickness for improved oxygen barrier and moisture vapor transmission rate leading to down-gauging opportunities. They also run fast for optimum high-speed machine efficiencies, improving yields and reduced waste.

For additional information, contact:

Telephone: 877.662.3779

About Berry Plastics
Berry Plastics is a leading manufacturer and marketer of plastic packaging products. Berry Plastics is a major producer of a wide range of products, including open top and closed top packaging, polyethylene and PVC based plastic films, industrial tapes, medical specialties, packaging, heat-shrinkable coatings, specialty laminates, and FIBCs. The company's 13,000 plus customers range from large multinational corporations to small local businesses. Based in Evansville, Indiana, the company has 80 manufacturing facilities worldwide and over 16,000 employees.

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Certain statements and information included in this release may constitute "forward looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, or achievements of Berry Plastics to be materially different from any future results, performance, or achievements expressed or implied in such forward looking statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, forecasts, estimates and expectations is contained in the company's SEC filings. The company does not undertake any obligation to update any forward-looking statements, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.