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Berry Plastics Launches New Exclusive Technology - Indirect Flexographic Printing

Evansville, IN, April 11, 2011 - Berry Plastics Corporation, a global manufacturer and supplier of plastic packaging, announces the availability of its new and exclusive Indirect Flexographic Printing technology.

This technology will give brands the ability to have superior photographic images applied directly on containers during production, offering crispness and shading that has been unable to be achieved with offset printing.  This printing also comes at an extremely attractive value (vs. pressure sensitive and shrink sleeving technologies that were required to achieve these superior results before). Vivid details of water droplets, textures of light colored foods like peaches and bananas, as well as small detailed images, and 5 point font copy are now within the realm of this printing technology.

Berry expects this technology to revolutionize the yogurt and dairy categories by bringing the superior value of this unique packaging decorating technology toNorth America for their customers' exclusive, first use.

For more information on Berry's exclusive Differentiation by Design available through Indirect Flexographic Printing, please call 1-800-234-1930

For additional information contact:

Michelle Schmitt
Berry Plastics Corporation 
101 Oakley Street 
Evansville, IN 47710 
Telephone: (812) 434-9617