A market leader in the laminate tube industry
Agile manufacturing using custom and stock products a one-of-a-kind
EVANSVILLE, Ind.--(BUSINESS WIRE)--Feb. 25, 2014--
Berry Plastics Group, Inc. (NYSE: BERY) is proud to be recognized as the
recipient of the 2013 Tube of the Year Award for a food product with its French’s®
Flavor Infuser® package / tube design. This award,
presented by The Tube Council, is considered a prestigious recognition
for innovative packaging manufacturers.
French's® Flavor Infuser® (Photo: Business Wire)
French’s® Flavor Infuser® brand’s owner, The
French’s Food Company, partnered with Berry Plastics’ Design Center to
create this unique, one-step marinade package using a laminate tube,
custom ‘spike’ marinade injector, and clear overcap. By working directly
with the Berry Design Center, The French’s Food Company was able to
realize speed to market – moving from ideation to package manufacturing
in a short, nine months.
Marinating usually requires a lot of preparation and can be messy. Plus,
since marinades are usually only applied topically, the marinade’s
flavor doesn’t penetrate throughout the meat. French’s®
Flavor Infuser® is a convenient, no-prep, no-mess marinating
solution that by injecting the marinade through the custom “spike,”
flavor is infused throughout protein in just 10 minutes.
On the shelf, the value proposition is easily identified by the
consumer. The clear overcap allows the consumer to see the bright red
spike and clearly understand the ease of using the squeeze tube design.
“The French's package is a multiple component package, utilizing both
stock and custom designs via state of the art tube technology that
delivers the customer experience the brand was looking for. The French’s
Food Company asked Berry Plastics to help deliver a package that could
be a ‘one time’ use and eliminate the typical ‘mess’ of marinades,” said
Alex Abbott, Berry Plastics’ Director of Product Line Management.
Berry Plastics is a leader in laminate tube manufacturing among other
packaging components, which allowed RB to use both stock and custom
products when creating the French’s® Flavor Infuser® package.
About Berry Plastics
Berry Plastics Group, Inc. is a leading provider of value-added plastic
consumer packaging and engineered materials delivering high-quality
customized solutions to our customers with annual net sales of $4.6
billion in fiscal 2013. With world headquarters in Evansville, Indiana,
the Company’s common stock is listed on the New York Stock Exchange
under the ticker symbol BERY. For additional information, visit the
Company’s website at www.berryplastics.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140225007090/en/
Source: Berry Plastics Group, Inc.
Berry Plastics Group, Inc.
Dustin Stilwell, 812-306-2964