EVANSVILLE, IN, August 10, 2010 - You are invited to participate in a conference call on August 18, 2010 at 11:00 a.m. (Eastern) with Ira G. Boots, Chairman and CEO, Jim Kratochvil, Chief Financial Officer, and Mark Miles, Executive Vice President, Treasurer and Controller, to discuss Berry Plastics Corporation's operating results and other business and financial matters affecting the company.

What: Berry Plastics Corporation's Earnings Conference Call

When: August 18, 2010 at 11:00 a.m. (Eastern)

How: 866-238-1665 (U.S.) or 703-639-1164 (International), reservation number 1472690

If you are unable to participate, the call will be recorded and available at 888-266-2081 (U.S.) or 703-925-2533 (International) using reservation number 1472690.

Berry Plastics is a leading manufacturer and marketer of plastic packaging products and is headquartered in Evansville, Indiana.

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Certain statements and information included in this release may constitute "forward looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, or achievements of Berry Plastics to be materially different from any future results, performance, or achievements expressed or implied in such forward looking statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, forecasts, estimates and expectations is contained in the companies' SEC filings. The companies do not undertake any obligation to update any forward-looking statements, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.