Technology Revolutionizes to-go Cup Industry Providing Consumers a
Recyclable Solution with Superior Performance
EVANSVILLE, Ind.--(BUSINESS WIRE)--Sep. 23, 2013--
Plastics Group, Inc. (NYSE: BERY) today proudly introduces VersaliteTM,
a revolutionary fully-recyclable thermal management packaging solution.
The Company is launching the #5 plastic polypropylene-based Versalite
technology in the form of hot and cold to-go cups. As a to-go cup,
Versalite delivers excellent performance, a positive consumer
experience, and environmental advantages over many competing to-go cups.
Versalite - Experience Responsible Innovation (Photo: Business Wire)
“The launch of the Versalite cup undoubtedly marks an extremely
important day in the history of Berry Plastics; but, more importantly it
is a significant milestone for both the plastics industry and the to-go
beverage packaging market,” said Jon Rich, Chairman and CEO of Berry
Plastics. “The Versalite cup creates the solution consumers have been
seeking – a to-go cup that is recyclable and durable, all the while
helping to keep their beverage hot or cold for extended periods.”
Berry Plastics is dedicated to creating real solutions for its customers
and the industries it serves. The Company conducted in-depth consumer
and market research and integrated this insight into the Versalite cup.
“Current to-go cups are made from a myriad of singular and combined
substrates including foam, plastic, and paper. Unfortunately, none of
the cups currently in the market offer a combination of all of the
features consumers are looking for,” explained Adam Unfried, President
of Berry Plastics’ Rigid Open Top Division. “Recognizing this void in
the marketplace, we set out to develop a cup that provided a
superior consumer experience, while being recyclable.”
“During the developmental and trial stages, we worked with several
companies in the recycling industry to verify Versalite’s recyclability,
and also conducted multiple consumer insight studies,” explained Jason
Paladino, Berry Plastics’ Vice President of Research and Development.
“During these tests, 8 out of 10 participants who tested the Versalite
cup gave it a significantly higher overall rating than the other cups
tested. We know consumers want to do the right thing when it comes to
the environment, and with Versalite, we’re making it easy.”
About Berry Plastics
Berry Plastics Group, Inc. is a leading
provider of value-added plastic consumer packaging and engineered
materials delivering high-quality customized solutions to our customers
with annual net sales of $4.8 billion in fiscal 2012. With world
headquarters in Evansville, Indiana, the Company’s common stock is
listed on the New York Stock Exchange under the ticker symbol BERY. For
additional information, visit the Company’s website at www.berryplastics.com.
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Source: Berry Plastics Group, Inc.
Berry Plastics Group, Inc.
Dustin Stilwell, 812-306-2964